Sports giants Adidas have launched themselves into a whole new world this week, with a digital media campaign: the release of their miCoach app!
Well to start with, i'm sure you are wondering what the miCoach app is all about! A new app that can be downloaded onto a mobile phone becomes a personal coach for exercise, with GPS coaching, to help you work out to your best potential. The app is connected to a specialised website that allows the user to customise workout programmes tailored to their specific needs and sports. The part I think is the most fabulous about this app, is many celebrities have joined forced with miCoach, and you can download various voice settings to have one of your favourite sports stars motivating and coaching you. The campaign has the support of stars such as Andy Murray, David Villa, Reggie Bush and Victoria Pendleton.
I can tell you now, having a very large soft spot for NFL star Reggie Bush makes me want to download this app as soon as possible to have him whispering words of motivation into my ear at the gym!
Inovative and fresh, I think Adidas really have hit the ground running with this new campaign!
Georgina x
Sunday, 19 December 2010
Wednesday, 17 November 2010
No Consent + Sex = Rape?
This week, I had an assignment at uni that involved me looking in depth at the Devon and Cornwall Police campaign, No Consent + Sex = Rape. Rapes are notoriously under-reported to the police these days, as there seems to be confusion over what "real" rape is. The aim of this campaign was to make young people aware that actually, rape isn't just commited by strangers in a public place, or a break in using force and injury, but actually that rape can also be commited by someone you may have met or known, and often happens in houses or flats. It was also important that the myths of rape were cleared up for all to see.
By talking to young girls, aged 16-21, they managed to put across the point, that excessive comsumption of alcohol can lead to them being vunerable. Not only talking to young women, but talking to men aged 17-37 they raised awareness of the consequences of having non consential sex.
To tackle this campaign they used a variety of methods, from posters and ad banners to bluetooth campaigns and facebook pages. Pretty different to see the police using facebook don't you think? Videos were also created and shown via youtube and in cinemas.
After a successful summer of campaigning, reported rapes went up 13% which is a great achievement, but as young people ourselves, what do you think would help to tackle the problem or rape, and alcohol related rape?
And to any men reading this, do you ever think about how drunk a girl is when you meet them on a night out, and what may happen later on?
Georgina x
By talking to young girls, aged 16-21, they managed to put across the point, that excessive comsumption of alcohol can lead to them being vunerable. Not only talking to young women, but talking to men aged 17-37 they raised awareness of the consequences of having non consential sex.
To tackle this campaign they used a variety of methods, from posters and ad banners to bluetooth campaigns and facebook pages. Pretty different to see the police using facebook don't you think? Videos were also created and shown via youtube and in cinemas.
After a successful summer of campaigning, reported rapes went up 13% which is a great achievement, but as young people ourselves, what do you think would help to tackle the problem or rape, and alcohol related rape?
And to any men reading this, do you ever think about how drunk a girl is when you meet them on a night out, and what may happen later on?
Georgina x
Friday, 12 November 2010
Tuition Trouble
As most of us are aware, this week came the student protests in London against the cuts in education funding. The cause itself is an issue that affects thousands upon thousands of people in the coutry, not just students, but parents, and universities alike.
By cutting funding for education, fewer and fewer people will be able to begin even thinking about university as a path of choice, let alone make it there. With fees being uncapped for tuition, some could look at paying £9000 a year, before they have even thought about how they are going to actually live, eat, cloth themselves, then fund the costs that courses bring with them.
How is this fair you may ask, well lets look at it from the negative side. Many students struggle enough with the debts we have already from current fees, and granted yes, if we didn't go out and spend as much money on beer and vodka as we do, then we may be a little better off, but let's face it, thats not realistic and isn't going to happen. Being as less well off as others doesnt mean you are stupid, or don't deserve to have a fantastic education. If these cuts are not biased towards those who come from money, then pigs may fly.
But, as always, we must look at things from two sides. If there is more money from tuition fees being pumped into universitys, surely those who are lucky enough to make it into the higher education system will be getting more from their money, and a better quality education? We would hope so, as over the past three years, there have been some lectures and seminars where I was unsure how anything was relevant.
Unfortunatley, during the protests, the few outweighed the masses and had to ruin it for all. Do some ignorant people really think that by throwing fire extinguishers into the crowds, they are going to end the cuts in funding? Well, no, actually now they could be looking at being prosecuted for attempted murder and spend a fair few years in a prison cell.
Change doesn't come through bullying, change comes from listening to two sides of a story, and making a compromise, something I learned in my lectures, and something others clearly didn't.
Georgina x
By cutting funding for education, fewer and fewer people will be able to begin even thinking about university as a path of choice, let alone make it there. With fees being uncapped for tuition, some could look at paying £9000 a year, before they have even thought about how they are going to actually live, eat, cloth themselves, then fund the costs that courses bring with them.
How is this fair you may ask, well lets look at it from the negative side. Many students struggle enough with the debts we have already from current fees, and granted yes, if we didn't go out and spend as much money on beer and vodka as we do, then we may be a little better off, but let's face it, thats not realistic and isn't going to happen. Being as less well off as others doesnt mean you are stupid, or don't deserve to have a fantastic education. If these cuts are not biased towards those who come from money, then pigs may fly.
But, as always, we must look at things from two sides. If there is more money from tuition fees being pumped into universitys, surely those who are lucky enough to make it into the higher education system will be getting more from their money, and a better quality education? We would hope so, as over the past three years, there have been some lectures and seminars where I was unsure how anything was relevant.
Unfortunatley, during the protests, the few outweighed the masses and had to ruin it for all. Do some ignorant people really think that by throwing fire extinguishers into the crowds, they are going to end the cuts in funding? Well, no, actually now they could be looking at being prosecuted for attempted murder and spend a fair few years in a prison cell.
Change doesn't come through bullying, change comes from listening to two sides of a story, and making a compromise, something I learned in my lectures, and something others clearly didn't.
Georgina x
Wednesday, 10 November 2010
Remembering The Bling
Its the time of the year where we are seeing poppys everywhere, and not because we've had a spell of sunny weather, but Rememberance Day.
Each year most of us donate some of our change, in order to recieve a small plastic and paper poppy to pin onto our coats in order to remember those who fought in World War I. This year, the small poppy has caused a huge uproar, as Swarovski, famous crystal merchants, have produced a replica of the paper poppy, covered in spangling crystals. Retailing at £84.99, this limited edition has been sported by various celebrities, notedly on this weekends X-Factor by Simon and the gang.
Have we as a nation forgotten the values of the plastic paper poppy, and opted to go fashion concious, even with our charity choices, or is it an idea that can be marketed for the greater good. For those who buy this limited edition poppy, a larger amount of money is actually going to the greater cause, in return for an item that wont get soggy in the rain, wont fall off the pin and get swept to the side of the pavement, but something that people can keep forever, and pass down if they like?
As with everything, there are two sides to every story, and I think the two sides in this story each speak for themselves, is it a sign of vanity, clever marketing, or is it a sign that times really are changing, and that nothing can ever be simple?
Georgina x
Each year most of us donate some of our change, in order to recieve a small plastic and paper poppy to pin onto our coats in order to remember those who fought in World War I. This year, the small poppy has caused a huge uproar, as Swarovski, famous crystal merchants, have produced a replica of the paper poppy, covered in spangling crystals. Retailing at £84.99, this limited edition has been sported by various celebrities, notedly on this weekends X-Factor by Simon and the gang.
Have we as a nation forgotten the values of the plastic paper poppy, and opted to go fashion concious, even with our charity choices, or is it an idea that can be marketed for the greater good. For those who buy this limited edition poppy, a larger amount of money is actually going to the greater cause, in return for an item that wont get soggy in the rain, wont fall off the pin and get swept to the side of the pavement, but something that people can keep forever, and pass down if they like?
As with everything, there are two sides to every story, and I think the two sides in this story each speak for themselves, is it a sign of vanity, clever marketing, or is it a sign that times really are changing, and that nothing can ever be simple?
Georgina x
Saturday, 23 October 2010
Can We Save The Stars?
Having had an early release from her jail sentence, Lindsey Lohan is now being brought back to the court house. The actress was released previously, with the promise that she would turn up, and pass drug tests. This week she was ordered back to see Judge Elden Fox, as she had violated her probation terms by failing not one, but two drugs tests. Will anyone ever be able to turn Lindsay's reputation around ever again, as it appears "Brand Lohan" is becoming tedious in the media's eyes.
I am sure we would all love to stop hearing about the issues that this Teenage Drama Queen keeps getting herself into, yet we all question how it is fair, that just because she has star status, and a few pennies in the bank, she keeps escaping a proper sentence that would probably knock some sense into the girl!
Perhaps at the end of the day, she really will follow the films she makes in her real life, and actually turn out to have a "goodie tooshoes" twin, as seen in The Parent Trap, who will come and save the day, giving her entorage of workers a little rest!
Georgina x
I am sure we would all love to stop hearing about the issues that this Teenage Drama Queen keeps getting herself into, yet we all question how it is fair, that just because she has star status, and a few pennies in the bank, she keeps escaping a proper sentence that would probably knock some sense into the girl!
Perhaps at the end of the day, she really will follow the films she makes in her real life, and actually turn out to have a "goodie tooshoes" twin, as seen in The Parent Trap, who will come and save the day, giving her entorage of workers a little rest!
Georgina x
Monday, 11 October 2010
X-Factor Becoming Racy?
Im sure, like me, most of us have been tuning into the X-Factor on a Saturday and Sunday night. My X-Factor fix this weekend came on sunday, curtains drawn, feeling very sorry for myself nursing a rather large hangover!
Back to the point, this weeks show saw a double elimination, with Nicolo Festa, and boyband FYD being booted from the competition. This added more wood to the fire of issues surrounding the X-Factor, as some of the general public seem to believe X-Factor has some race discrimination going on. Comments being made even lead so far as to making the assumption that Cheryl had chosen majority white contestants, because Ashley Cole had put her off anyone else. Now really, how stupid IS that!? Can we not believe that perhaps, the lucky chosen few to partake in the live shows, are actually just the more talented people?
How do you feel that X-Factor bosses are dealing with combating these acusations of racism?
Another contestant to hit the headlines, is young Cher Lloyd. At just 16, Cher made news in the papers last week, with headlines such as "X-Factor favourite can't take the strain". Claims have been made that perhaps Cher isn't exactly the most stable person to be taking part in the show, but show bosses have decided that all is well with Cher. Now in my opinion, she is a bit of a nutter, with some pretty pscyopathic faces being pulled throughout her performance! But she does offer something a bit different to the show, with her "rapping", so perhaps X-Factor are just trying to change the identity of the show, from one that produces generic pop stars, who either flop and you never hear of them again (Steve Brookstien, remember him? nope, neither do I) or really do excell, Leona Lewis for example (holding a £5 million record deal), to a show that creates new artists who will actually be respected within the industry for doing something new and different?
Have your say
Georgina x
Back to the point, this weeks show saw a double elimination, with Nicolo Festa, and boyband FYD being booted from the competition. This added more wood to the fire of issues surrounding the X-Factor, as some of the general public seem to believe X-Factor has some race discrimination going on. Comments being made even lead so far as to making the assumption that Cheryl had chosen majority white contestants, because Ashley Cole had put her off anyone else. Now really, how stupid IS that!? Can we not believe that perhaps, the lucky chosen few to partake in the live shows, are actually just the more talented people?
How do you feel that X-Factor bosses are dealing with combating these acusations of racism?
Another contestant to hit the headlines, is young Cher Lloyd. At just 16, Cher made news in the papers last week, with headlines such as "X-Factor favourite can't take the strain". Claims have been made that perhaps Cher isn't exactly the most stable person to be taking part in the show, but show bosses have decided that all is well with Cher. Now in my opinion, she is a bit of a nutter, with some pretty pscyopathic faces being pulled throughout her performance! But she does offer something a bit different to the show, with her "rapping", so perhaps X-Factor are just trying to change the identity of the show, from one that produces generic pop stars, who either flop and you never hear of them again (Steve Brookstien, remember him? nope, neither do I) or really do excell, Leona Lewis for example (holding a £5 million record deal), to a show that creates new artists who will actually be respected within the industry for doing something new and different?
Have your say
Georgina x
A Little Bit About Me!
Well firstly, Hello!
My name is Georgina Stockley, I am 20 years old, and am a 3rd year student at Southampton Solent University, where I study Public Relations!
I like to do lots and lots of things, I love going out with my friends (very cliche but true!) I love shopping, although my student budget does not always allow me to buy all the louboutin shoes I would ideally like! Sometimes I like to go to the gym, but only when I can move my bum from the sofa and get up and go! I also love cooking, much to the delight of my housemates! There are many other things I lovem, but I could be here forever telling you about that!
Things I hate, hhhmm, cotton wool (the way it squeaks), the dark, people who eat with their mouth open, really causes me big problems, who wants to see you chewing your food!?
So, that was a little bit about me, you may have gotten the general idea I could talk for england, so I do try and curb this habit! My blog shall be relating to all the things people are talking about in the media, from television, to shopping, to celebrities! I hope you enjoy, and feel free to express your opinion on anything I write, good or bad!
Georgina x
My name is Georgina Stockley, I am 20 years old, and am a 3rd year student at Southampton Solent University, where I study Public Relations!
I like to do lots and lots of things, I love going out with my friends (very cliche but true!) I love shopping, although my student budget does not always allow me to buy all the louboutin shoes I would ideally like! Sometimes I like to go to the gym, but only when I can move my bum from the sofa and get up and go! I also love cooking, much to the delight of my housemates! There are many other things I lovem, but I could be here forever telling you about that!
Things I hate, hhhmm, cotton wool (the way it squeaks), the dark, people who eat with their mouth open, really causes me big problems, who wants to see you chewing your food!?
So, that was a little bit about me, you may have gotten the general idea I could talk for england, so I do try and curb this habit! My blog shall be relating to all the things people are talking about in the media, from television, to shopping, to celebrities! I hope you enjoy, and feel free to express your opinion on anything I write, good or bad!
Georgina x
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