Sports giants Adidas have launched themselves into a whole new world this week, with a digital media campaign: the release of their miCoach app!
Well to start with, i'm sure you are wondering what the miCoach app is all about! A new app that can be downloaded onto a mobile phone becomes a personal coach for exercise, with GPS coaching, to help you work out to your best potential. The app is connected to a specialised website that allows the user to customise workout programmes tailored to their specific needs and sports. The part I think is the most fabulous about this app, is many celebrities have joined forced with miCoach, and you can download various voice settings to have one of your favourite sports stars motivating and coaching you. The campaign has the support of stars such as Andy Murray, David Villa, Reggie Bush and Victoria Pendleton.
I can tell you now, having a very large soft spot for NFL star Reggie Bush makes me want to download this app as soon as possible to have him whispering words of motivation into my ear at the gym!
Inovative and fresh, I think Adidas really have hit the ground running with this new campaign!
Georgina x
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